Riot Games: Esports World Championship
Art Direction | Integrated Media Campaign | Brand Management
September 2024 - September 2025
Worlds becomes a bridge between Earth and the heavens. A liminal space where champions ascend beyond human limits, forging legacies in real time and greatness made visible. Brand and advertising campaign highlighting strategic partnerships in gaming and entertainment across physical and digital media.
Worlds 2024: Paris, London, Berlin | Worlds 2025: Beijing, Shanghai, Chengdu
“The idea was cohesion. Making seven distinct brands feel native to a championship stage, where each partnership becomes a pillar supporting the same throne.”
160,000,000 viewers
watch 10 players compete
for a trophy in Chengdu.
I made 7 global brands
feel like they belonged on that stage.
“Blinding streaks of blue and white pierce the landscape. Bold aesthetics with elegant typography anchor the visual architecture where every surface becomes an arena.”
“15 years of Worlds culminates in a global arena before an audience of millions. The thematic explores royalty, where one team stakes their dynasty in the heavens to rise above those who stand against them.”
